It's been a sad week. It's okay. I feel all of your pain and I know that all of you reading this were DEEPLY saddened by Mr Zayn Malik leaving One Direction. His exit has affected all of our lives...
Don't worry Liam, I'll try and sum it up for you. If you have been living under a small rock in your garden, probably hiding from essay's and exams, then you wouldn't have known that Zayn decided to leave One Direction. His departure sent shock waves through the world, leaving women of all ages, feeling rather sad. Such a huge story guaranteed some social media marketing from brands. The best, being this corker from Lidl.
Lidl are good. Really good. They used the best of a bad situation and decided to knock 1/5 of the price of their One Direction Easter eggs. Their tweet about the discount has been retweeted over 25 thousand times and is still counting.
- Remember #TheDress? Yeah, that social media outbreak that took over your life for about 24 hours, to never be heard of again? Well, many brands knew they had to cash in on this outbreak. IHOP is my favourite. Mainly because, you know, Pancakes. My other favourites are Xbox and Lego. They each made sure to promote their own products, while talking about the issue at hand.
- Ahhhh, the royal baby. When Kate went into labour, twitter went mad. Literally. People were constantly checking twitter to see if the little prince had been born. There was even a website called www.hastheroyalbabybeenbornyet.com where it would update you with a simple yes or no. Of course, brands wanted in. The two I chose for this post are probably the cheesiest ones, but, that's what we want, right? Starbucks went with a coffee family while Playdoh went with a playdoh family. Cute, but effective.
- In early 2014, JCPenny had a bit of a mare on social media. They tweeted like they were drunk during the Superbowl and it turned out that they were the most talked about, non-sponsor of the game. In the end, their drunken tweeting was actually a promotion for mittens, but it didn't stop other brands jumping into the action and replying back. My favourite? Snickers... You'll see why. Although, Coors Light was close behind.
- Brands have a field day during the Grammy's. The following brands mnaged to find relevance within the Grammy's and related it back to them. Some where creative - Olay, while some just got straight to the point - Pepsi. However, they all used the News event for their own gain, and they did it well.
- While this next tweet isn't from a particular news story, it's still my favourite tweet from a brand. Ever. So I'm putting it in this list.
It's important for Brands to engage with the news worthy stories and their audiences. Most of these tweets have gone viral, introducing the brand to a wider audience and showing their presence in an overcrowded place.
To round it up, goodbye Zayn. You will be missed...
Katy xo
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